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Insights

Insights on GEO and
AI search.

Guides, analyses and playbooks on how AI assistants shape brand discovery, and how to win it.

GEO Fundamentals
Featured guide
GEO Fundamentals

What is GEO? The marketer's guide to Generative Engine Optimization

Search moved from links to answers. This guide covers what GEO is, how it differs from SEO, the metrics that matter, and how to start measuring your brand in AI answers.

June 2026 · 8 min readRead the article →
AI Search
AI Search

How AI assistants pick the brands they recommend

Inside the citation economy: which sources LLMs trust, how answers get assembled, and what that means for your brand's presence.

June 2026 · 6 min readRead the article →
Playbook
Playbook

The five metrics of AI visibility

Visibility, position, sentiment, citations, gaps: how to read them, benchmark them and report them to a board.

May 2026 · 5 min readRead the article →
Case study
Case study

Where soft drink buyers actually start their search

A category deep-dive: how beverage brands appear across ChatGPT, Gemini and Perplexity, and who wins the shortlist.

May 2026 · 7 min readRead the article →
Agencies
Agencies

How agencies productize GEO as a retainer line

Packaging audits, monitoring and optimisation into a recurring service your clients renew.

April 2026 · 6 min readRead the article →
Optimisation
Optimisation

Getting cited: the sources AI actually trusts

Review sites, UGC, editorial media: where to invest to enter the answers in your category.

April 2026 · 5 min readRead the article →

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